Globalisation and mass media Essay Example | Topics and Well Written Essays - 2250 words

Globalisation and mass media - Essay Example vior that makes up the institutional structure of a larger society, mass media is a considered a system which enables us to communicate messages and symbols to the public† (Herman & Chomsky 1988, p. 5). One of the most significant impact of globalization towards the mass media is the change in the type of mass media ownership not only from within but also outside the national borders. For instance: Between 1970s and 1980s, the independent newspaper publishers like Washington Star and Philadelphia Bulletin were all earning good profit until the rapid development of information and communication technology existed (Compaine & Gomery 2000, p. 1). Since a large number of newspaper readers are able to gain access to electronic news information, some of the independent newspaper companies were forced to enter into merger contracts or buy-outs in order to make the company financially survive the challenges within the global markets. Over the years, similar changes took place in other form of mass media including book publishing and the magazine, radio, television, Aiming to give the readers a better understanding of the impact of globalization on mass media, a literature review will be provided regarding the main purpose of globalization. Eventually, a social scientific research will be conducted to determine the political economy of the modern mass media. In the process of going through the main discussion, a full overiew with regards to the impact of globalization on mass media will be tackled followed by contextualizing its development which started to occur during the twenteeth century. Prior to conclusion, the most current issues that are being debated by the mass media people aside from the possible economic, social, and political consequences of these issues towards the cultural industries will be thoroughly analyzed and discussed. Globalization is a process of interaction and integration of the world economy, culture, technology, business governance, human

Token Economies Essay Example for Free

Token Economies Essay A token economy is a behaviour modification program based on operant conditioning principles. Token economies are sometimes successfully used in institutional settings, such as schools and psychiatric hospitals. People receive tokens for desirable behaviours such as getting out of bed, washing and cooperating. These tokens can be exchanged for rewards such as going for leave on hospital grounds, TV-watching time or exchange in the hospital shop for cigarettes or snacks. In a study carried out by Burchard and Barrera (1972) using a token economy system designed for the rehabilitation of mildly mentally ill young boys who displayed a high frequency of anti-social behaviour. Tokens were mostly earned through achievement in the workshop and were exchanged for a variety of rewards, such as meals, recreational trips, clothes or purchases. A time-out procedure was also adopted where boys had to sit on a bench behind a partition, hence having time out from being able to receive reinforcers; also a response cost procedure was employed during which reinforcers were removed, thus tokens were removed. Time out and deprivation of tokens occurred following swearing, personal assault, property damage or other undesirable behaviour, it was found that these things repressed the boys bad behaviour, but in some boys one technique might be more effective than another. Behaviour modification is being applied to a whole variety of what are traditionally considered disturbed behaviours with good results. The main practical difficulties are being able to find suitable reinforcers and to apply the techniques constantly. Some critics have suggested that behaviour modification may succeed in changing behaviours but not the processes that underlie them, and also that it could be used to teach that behaviour which best fits the demands of the institution rather than that which is in the individuals best interest. Using a Token economy system within an institution presents many difficulties, as staff have to ensure that reinforcement and removal of tokens must be consistent and done constantly. All staff, be it day or night have to be fully involved, they also have to carry out their roles fully for such a programme to work. It only requires one staff member to fail at their task for the effectiveness of the programme to fail. Organising and carrying out such a scheme requires time and effective planning, it is an expensive and time consuming way to change behaviour, if some staff are not committed to the programme then it is likely fail. There is also no attempt to address the cause behind why the children are trouble makers, and what might be a more dignified way of helping them. Who decides what is or is not acceptable behaviour, the staff within the institution not the individual children themselves. Such a scheme could be open to unlimited abuse. It is no coincidence that in some closed environments of hospitals and homes some staff members have been caught physically and mentally abusing defenceless people, a perfect example is that of Winterbourne hospital run by the Castlebeck group which featured on BBC’s Panorama programme 31 May 2011 (http://www.bbc.co.uk/news/uk-20070437) a reporter went undercover and filmed shocking abuse carried out on the residents of the home. Following the investigation a number of staff have been charged and arrested for the abuse of vulnerable clients whilst in their care. Eye Movement Desensitization and Reprocessing: A fairly new therapy is Eye movement desensitization and reprocessing (EMDR), developed by Francine Shapiro in 1987, is a method that some therapists use to treat problems such as post traumatic stress disorder, panic attacks and more recently phobia’s. This treatment is a type of exposure therapy in which clients move their eyes back and forth while recalling memories that are to be desensitized. Many critics of EMDR claim that the treatment is no different from a standard exposure treatment and that the eye movements do not add to the effectiveness of the procedure. The treatment is fairly complex and includes elements from several different schools of therapy. The most unusual part of the treatment involves the therapist waving his or her fingers back and forth in front of the clients eyes, and the client tracking the movements while focusing on a traumatic event. The act of tracking while concentrating seems to allow a different level of processing to occur. The client is often able to review the event more calmly or more completely than before. Strengths of the Behaviour Approach: The major strength of the behavioural approach is that some disorders especially phobias do seem to be a result of ‘faulty learning’. The behavioural approach is better than the biological approach at explaining some disorders such as Post-Traumatic Stress Disorder, which is an anxiety disorder that occurs in response to an extreme psychological or physical experience. At least some sufferers show anxiety reactions to stimuli which were present at the time of the trauma. A main strength of the behaviourist perspective has been the development of useful applications. One strength of the behaviourist approach is that it has successfully applied classical and operant conditioning to its theories. Systematic desensitisation is based on classical conditioning and is useful for treating phobias. Another strength of the behaviourist approach is that it uses scientific methods of research, which are objective, measurable and observable, such as Banduras bobo doll study of aggression. The behavioural approach offers very practical ways of changing behaviour from for example therapies through to advertising. However at the same time this does raise an ethical issue as if the behaviourist perspective is able to control behaviour who decides which behaviour should be controlled or changed. Weaknesses of the Behaviour Approach: The behaviourist approach to understanding abnormality is very reductionist as it reduces explanations for behaviour to simple reward and punishment. While some behaviour’s such as the acquisition of phobias, may be explained this way, there are many abnormal behaviours that seem to be passed on genetically, for example alcoholism, autism and schizophrenia and so it is difficult to explain them solely in terms of classical or operant conditioning. Similarly there are many disorders, for example depression, that seem to feature abnormal levels of neurotransmitters and so a biological explanation may be more sensible than a simple behaviourist one. Behaviourism can explain the role of the media in the acquisition of certain abnormal behaviours. Anorexia has long been linked with the perfect body image as portrayed in the media. People may learn to be anorexic through social learning by observing models and actresses, reading about the diets they are on, and copying the behaviour they see. The majority of research into classical and operant conditioning has been conducted on animals. Aside from the possible ethical implications of animal research, there is also the issue of generalising findings from one species and applying them to another. Assumptions have to be made that at least some human physiology and psychology is the same as animal physiology and psychology, but clearly humans are different to animals. The behaviourist approach is extremely determinist because it states that a behaviour that has been reinforced will be carried out, and one that has been punished will not be carried out. However, humans clearly have a degree of free will and are able to decide when to carry out some behaviours and when to resist them. Cognitive theories of behaviour try to account for free will and decision making, and so it may be better to combine behaviourist and cognitive approaches when trying to explain abnormal behaviour. A further problem with the behavioural perspective is that many of the practical uses of the approach such as aversion therapy and token economy systems when used as a way of changing behaviour do tend to be short lived. That is, they do change behaviour but often only for a limited time. The behaviourist model also struggles to explain why we acquire phobias for some objects or events quicker than others. In a modern world, fast cars, wintery conditions and using a mobile whilst crossing the road are far more threatening than spiders and snakes but we don’t develop car phobia. The Biological Model: The biological model aims to explain all behaviour and experience in terms of physical bodily processes. For example, when you feel stressed this usually involves a sensation of your heart pounding, your palms being sweaty and so on. These are physical symptoms created by activation of the nervous system. Your experience of stress is caused by the biological processes involved. The nervous system is divided into the central nervous system (CNS) and the autonomic nervous system (ANS), which is further subdivided into the sympathetic and parasympathetic branches. The central nervous system comprises the brain and spinal cord, containing about 12 billion nerve cells or neurons. It explains behaviour in terms of the following assumptions: 1. Different areas of the brain are specialised for certain functions, the cerebral cortex covers the surface of the brain and is responsible for higher cognitive functions. The cerebral cortex is divided into four lobes with the most important being the frontal cortex or lobe, responsible for à ¯Ã‚ ¬ne motor movement and thinking. Other lobes include the occipital lobe, which is associated with vision. Underneath the cortex there are various sub cortical structures such as the hypothalamus which integrates the autonomic nervous system and plays a part in stress and emotion. 2. Neurons are electrically excitable cells that form the basis of the nervous system. The à ¯Ã‚ ¬exibility of the nervous system is enhanced by having many branches at the end of each neuron called dendrites, so that each neuron connects with many others. One neuron communicates with another neuron at a synapse, where the message is relayed by chemical messengers or neurotransmitters. These neurotransmitters are released from presynaptic vesicles in one neuron, and will either stimulate or inhibit receptors in the other neuron. The synaptic cleft or gap is about 20 nanometres wide. Some common neurotransmitters are dopamine which is associated with rewards and also schizophrenia, serotonin associated with sleep and arousal, adrenaline associated arousal and gamma-amino-butyric acid (GABA) which decreases anxiety. 3. Hormones are biochemical substances that are produced in one part of the body (endocrine glands such as the pituitary and adrenal glands) and circulate in the blood, having an effect on target organ(s). They are produced in large quantities but disappear very quickly. Their effects are slow in comparison with the nervous system, but very powerful. Examples of hormones include testosterone (a male hormone) and oestrogen (female hormone). Some hormones such as adrenaline are also neurotransmitters. The biological approach has become the most widely used form of treating mental illness since the 1960’s. The biological model takes the same approach as it does for physical ailments, and assumes that psychological problems have a physical cause such as genetics where the patient may have inherited the illness from his parents or run in the family, possibly through a rouge or bad gene. The model takes the approach as with other illnesses that physical intervention will be required be it chemotherapy (drug therapy), ECT (electroconvulsive therapy) and previously surgery to treat psychological issues. Although the biological model focuses on internal, biological processes, it does not ignore the possibility that the environment can have a role to play in abnormality. Biological Therapies: Biomedical therapies include chemotherapy (drug therapy), electroconvulsive therapy (ECT) and psychosurgery.  Chemotherapy (drug treatment):  The most widely used form of treatment available under biological therapies is chemotherapy (drugs) with almost 25% of NHS prescriptions being for drugs to treat mental disorders in the United Kingdom. It aims to treat psychological disorders with medications and is usually combined with other kinds of psychotherapy. The main categories of drugs used to treat psychological disorders are antianxiety drugs, antidepressants, and antipsychotics.

Commentary on Like Water for Chocolate by Laura Esquivel Essay examples

Commentary on Like Water for Chocolate by Laura Esquivel The novel Like Water for Chocolate is the story of a woman fighting tradition in quest for love and freedom. The novel has diverse relations of apathy and love between the characters. The author Esquivel illustrates these relations by the use of the colors red and white. Throughout the novel Like Water for Chocolate, Laura Esquivel uses the colors red and white to symbolize love and apathy in the relationships between the characters. Laura Esquivel uses the color red to symbolize love and passion in relationships. In the following quote "Mamma Elena had come to get a sheet or something and had caught Tita red-handed."(p. 136) The little box that contained mamma Elena's old love letters with her old love, Jose Trevino. Tita, being caught 'red-handed' may symbolize that her hands had been stained and contaminated with the love that was concealed inside the box. Another quote that reinforces the motif red is when Tita asked Nacha is she was to add more food coloring...

Self-Efficacy Beliefs and Career Development :: Career Development Papers

Self-Efficacy Beliefs and Career Development Strategic interventions are required to keep young people who are disadvantaged because of poverty, cultural obstacles, or linguistic barriers from dropping out of school. Recent studies showing a relationship between a student's belief structure and behavior suggest that self-efficacy beliefs may be an important focus for intervention. This ERIC Digest discusses ways in which self-efficacy beliefs are influenced by various internal, external, and interactive factors and reflected in career-related outcome expectations and performance. It examines ways of channeling self-efficacy beliefs toward positive outcomes that lead to the development and expansion of career goals and expectations. It presents strategies for enhancing the self-efficacy and career development of students that draw upon contextual, problem-based, and community-based learning practices and promotes self-monitoring and self-assessment. Beliefs and Perceptions According to Bandura (1977), self-efficacy is mediated by a person's beliefs or expectations about his/her capacity to accomplish certain tasks successfully or demonstrate certain behaviors (Hackett and Betz 1981). Bandura postulates that these expectations determine whether or not a certain behavior or performance will be attempted, the amount of effort the individual will contribute to the behavior, and how long the behavior will be sustained when obstacles are encountered (ibid.). Self-efficacy expectations, when viewed in relation to careers, refer to a person's beliefs regarding "career-related behaviors, educational and occupational choice, and performance and persistence in the implementation of those choices" (Betz and Hackett 1997, p. 383). They are reflected in an individual's perception about his/her ability to perform a given task or behavior (efficacy expectation) and his/her belief about the consequences of behavior or performance (outcome expectation)(Hackett and Betz 1981). The Social Cognitive Career Theory (SCCT) developed by Lent, Hackett, and Brown (1996) draws upon Bandura's self-efficacy theory. It offers a framework for career development, explaining the interplay between educational and vocational interests, career-related choices, and performance. SCCT highlights the relationship among social cognitive variables (e.g., self-efficacy) and their relationship with other variables in the individual's socio-contextual environment, such as gender, race/culture, family, community, and political components (ibid.). Chen (1997) contends that this integration of self and social context offers an opportunity for individuals to gain a sense of control over their career development and increase their career-related self-efficacy expectations. Self-Efficacy and Learning When individuals have low self-efficacy expectations regarding their behavior, they limit the extent to which they participate in an endeavor and are more apt to give up at the first sign of difficulty.

Philosophy of managing people in higher educational settings Essay

Capability to manage a team effectively is one of the main qualities which any professional seeking success needs to possess. However, the position of a leader requires many outstanding skills, and it may be very challenging at times. According to Sun Tzu, Chinese General who lived in the 5th century B. C. , â€Å"when one has all 5 virtues together: intelligence, trustworthiness, humanness, courage, sternness, each appropriate to its function, then one can be a leader† (Deal, Kennedy, 1988). Leadership means the ability to influence other people and guide them to the success. During many centuries it has been believed that the key to success in a team lies in the skills of the manager. No company can remain on top unless it has an outstanding manager who guides it into the right direction. Management of people in higher educational settings is a very challenging task due to the complexity of the field of education. Some of the general principles of management can be applied efficiently, but at the same time additional attention needs to be devoted to characteristic features which are common only for educational sphere. The task of the leader in higher educational settings is to manage the staff in such a way that all the skills which the members of the staff possess turn out applied at their maximum. This task is very complicated because â€Å"building the winning team requires more than just hiring a bunch of talented people. It means hiring people who will work well together. It means developing a shared vision and commitment. It means physically bringing people together in formal group meetings for open discussion of broad-based issues. It means encouraging positive, informal interactions between group members. It means instilling a â€Å"winning† attitude throughout the organization. It means watching for and quickly trying to reverse team-building problems such as jealousy, cynicism, and defensive behavior. † (Building a winning team. Retrieved on November 14, from source: www. businesstown. com). The most important issue in managing the team in higher educational settings is choosing the right form of motivation for them. Since all people in the staff are different, all of them need different forms of motivation. For some staff members, only money works, and they do not get motivated by any other benefits. For others, there is nothing more important than social recognition of their efforts. Other staff members will care about the possibilities of future promotion in case of their successful performance. Therefore, in order to manage the staff effectively, the first task to do is to define where the needs of employees fall in Maslow’s hierarchy of needs. After some communication with the members of the team it is easy to discover what staff members are very ambitious. They have a very high need of esteem. They need to be praised for the work they do, get recognition from senior-level management, be aware about the possibilities of their future promotion, and fulfill tasks which require lots of responsibility. These staff members are very experienced, they have already made large contributions into the university’s success, and therefore they can be motivated only through getting more and more complicated tasks to fulfill. Other staff members will not be as success-oriented, and not as experienced. They can be rather knowledgeable in the field of education but they do not seek promotion because they are quite happy with their present work. Therefore, they can be motivated by money awards and praise for their work because their needs fall into the category of belonginess and love. The next step of successful staff management in higher education setting is defining relationships between staff members, and making a sociogram which identifies the types of interactions within the social network. Without the knowledge of interactions between the staff members, there is no way to manage the team effectively. In order to manage the members of the team, it is useful at times to apply the approach of influencing some members of the team through other members. It is necessary to identify the member of the team who has the strongest influence on other members because teams are usually aligned to such staff members. It is also necessary to keep up â€Å"healthy culture† in the educational setting. â€Å"A healthy culture can promote identification (who we are), legitimation (why we need to do) communication (with whom we talk), coordination (with whom we work) and development (what are the dominant perspectives and tasks)†. (Davies, 1997, p. 135). The last step of managing the team is choosing the leadership style. Such styles include â€Å"considerate, structuring, autocratic, democratic, laissez-faire and the like† (Bjerke, 1999, p. 57). Some authors determine supporting, directive, coercive, transformational leadership styles. The most efficient styles in the majority of establishments of higher education are democratic and supportive styles, but for some types of situations autocratic and directive styles might be appropriate. For example, when the faculty leader wants to set direct goals for the staff members and make them increase their performance, it can be appropriate to use directive style. The choice of the style mainly depends on the environment in the organization and the goals which it needs to achieve. Autocratic and directive styles can sometimes represent some danger of faculty leaders becoming power-oriented. When managers care only about their own power, they tend to choose those 2 styles of leadership. It is well-known that leadership styles can be oriented on the performance of the team or on the concern about staff members. The analysis of these theories is particularly important for managing staff members in educational settings. Blake and Mouton (1964) have introduced a grid in which they identified the main styles of leadership according to those 2 characteristics. Orientation on the performance of the team means that the manager is very concerned about the results which they are going to have in the end of the period, the extent to which goals will be met. Orientation on people means that the leader will pay lots of attention to maintaining trust in the company, establishing warm relations with all the employees, giving them only appropriate tasks and motivating them. Blake and Mouton have come up with several types of managers based in their grid. â€Å"Under the style referred to as ‘impoverished management’, managers concern themselves very little with either people or results and have minimum involvement in their jobs. † (Bjerke, 1999, p. 59). Such managers usually do not achieve good results because they show minimum concern about the activity of the company. â€Å"Team leaders†, on the contrary, manage to combine both concern about people and achieve great performance of the company. This type of managers cannot be accepted in education settings because it prevents the faculty staff from making large contributions to the development of the educational establishment. â€Å"Another style is management called country club management, in which managers have little or no concern for results but are concerned only for people. † (Bjerke, 1999, p. 59). Such companies might not have great results because employees will not be working to the fullest. â€Å"Autocratic task managers are concerned only with developing an efficient operation, who have little or no concern for people and who are quite autocratic in their style of leadership. † (Bjerke, 1999, p. 59). This type of manager is more favorable than the previous one, but it is also inefficient in the educational setting. In order to make the staff work efficiently, the faculty leader needs to choose the style combining both concern about staff members and concern about the performance of the team. It is very difficult to make the faculty function effectively, but this task can be achieved through the right choices of staff members’ motivation and leadership style. The field of education requires a leader with good communication skills, able to provide success-oriented policy, capable of solving all the possible problems which may arise in the team. Bibliography. 1. Alison, H. Managing people Managing Universities and Colleges Guides to Good Pratice Open University Press McGraw Hill. 2003. 2. Bjerke Bjorn. Business Leadership and Culture: National Management Styles in the Global Economy. Edward Elgar. 1999. 3. Blake, R. R. and J. S. Mouton. The Managerial Grid, Houston, TX: Gulf Publishing Company. 1964. 4. Building a winning team. Retrieved on November 14, from source: www. businesstown. com. 5. Davies, J. The evolution of university responses to financial reduction. Higher Education Management, 9(1), 127-140. 1997. 6. Deal, T. and A. Kennedy. Corporate Cultures, London: Penguin Books. 1988. 7. Garvin, David A. What makes for an authentic learning organization? Management Update: Newsletter from Harvard Business School 2, no. 6 (July 1): 7-9. 1993.

Essay on The Truly Staggering Cost Of Inventing New Drugs

Essay on The Truly Staggering Cost Of Inventing New Drugs Essay on The Truly Staggering Cost Of Inventing New Drugs Essay on The Truly Staggering Cost Of Inventing New DrugsToday the drug issue is rather complicated. Drugs have always been a social problem. The use of illegal drugs makes other social problems worse. There are many reasons that can be applied to classify drugs as illegal (Mooney et al., 2012).   Many drugs are considered to be illegal because they share addictive qualities that can cause damage to human health. Besides, drugs can be legal in one country, but illegal in another country. The major reasons to this difference in drug distribution include political reasons, e.g. legalization of drugs, or procedural reasons, e.g. â€Å"approved by another federal regulatory body but not yet approved by the FDA† (Welborn, 2005, p. 10). At the same time, prescription drugs can be legal in the U.S., but taken illegally by individuals because of the difference in price or some other reasons, e.g. â€Å"no legal prescription obtained, or a drug prescribed for someone else† (We lborn, 2005, p. 10). Illegal drugs make other social problems worse, including such problems as the increased crime rate, overcrowded prisons, increased unemployment rate, the spread of AIDS and other health problems, decrease in the U.S. economy and inability to continue the invention of new effective drugs.There are many social problems caused by the use of illegal drugs. In the U.S. social problems are focused on violation of the established social norms, rules and regulations. The use of illegal drugs leads to the increased drug-related gang violence, which is connected with illegal cocaine and marihuana distribution.   The increased crime rate affects the society in general and each society member in particular. Although in some states marihuana is legally used for medical purposes, there are many cases which require special consideration as they lead to harmful actions (Mooney, 2012).The problem of overcrowded prisons is one more consequence of the use of illegal drugs in th e U.S. Those citizens who are involved in illegal distribution of drugs become criminals. There are many causes that lead to this social problem. According to researchers, â€Å"the arrest of street drug sellers puts pressure and expense on the already crowded prisons†(Parviz-Babalavi, 2010, p. 62). If drug sellers are arrested, they lose nothing. There are no laws that would fine these people, therefore, overcrowded prisons has become a serious social problem that affects budget and makes no revenue for the U.S. government.Another serious social problem caused by the distribution of illegal drugs in the U.S. is unemployment. As a rule, drug users are unemployed. They produce nothing and contribute nothing to the development of the U.S. society. The U.S. government is dealing with this social problem through the application of various social programs aimed at providing training and education courses for the unemployed (Mooney et al., 2012).Besides, the use of illegal drugs ma kes such social problem as the spread of AIDS worse. In many cases, the use of illegal drugs is associated with the spread of infectious diseases, including sexually transmitted diseases (Mooney et al., 2012; Welborn, 2005). In addition, the use of illegal drugs makes various family issues worse. For example, â€Å"conviction of a drug offense can lead to a parent being in prison, eviction from public housing, deportation and permanent exclusion from public assistance† (Mooney et al., 2012, p. 92).Finally, the use of illegal prescription drugs in the U.S. may lead to decrease in the U.S. economy. If the U.S. citizens continue to buy lower-priced prescription drugs in Canada, Mexico and other countries, there would be a considerable decrease in the U.S. economy (Herper, 2013). According to researchers, the cost of drug manufacturing is rather low, but the cost of new drugs development is rather high (Herper, 2013). One of the reasons of the high cost of prescription drugs in t he U.S. is that higher prices allow the U.S. pharmaceutical specialist to invent new effective drugs. According to researchers, â€Å"a single clinical trial can cost $100 million at the high end, and the combined cost of manufacturing and clinical testing for some drugs has added up to $1 billion† (Herper, 2013). This fact means that the use of illegal prescription drugs may lead to the decline in invention of new effective drugs.ConclusionThus, it is necessary to conclude that the use of illegal drugs can be viewed as a serious social problem that can make other social problems worse. The U. S. Government should take the proper actions to reduce the negative effects of illegal drugs on the U.S. society in general and on each member of society in particular. The classification of dugs as illegal involves various reasons, therefore, it would be better to place emphasis on each reason and find the proper solutions to eliminate the negative effects of illegal drug use in the U. S.

Using Replacement Behavior to Lessen Problem Behaviors

Using Replacement Behavior to Lessen Problem Behaviors A replacement behavior is a behavior you want to replace an unwanted target behavior. Focusing on the problem behavior may just reinforce the behavior, especially if the consequence (reinforcer) is attention. It also helps you teach the behavior that you want to see in the target behaviors place. Target behaviors might be aggression, destructive behavior, self-injury, or tantrums. Functions It is important to identify the function of the behavior, in other words, Why does Johnny smack himself in the head? If Johnny is smacking himself in the head in order to deal with tooth pain, obviously the replacement behavior is to help Johnny learn how to tell you his mouth hurts, so you can deal with the tooth pain. If Johnny hits the teacher when its time to leave a preferred activity,  the replacement behavior will be to transition within a certain time to the next activity. Reinforcing approximations of those new behaviors is replacing the target or undesirable behavior to help Johnny be more successful in an academic setting.   Effectiveness An effective replacement behavior will also have a similar  consequence that provides the same function. If you determine that the consequence is attention, you need to find an appropriate way to give the attention the child needs, while at the same time reinforcing a behavior that is acceptable. It is especially helpful if the replacement behavior is incompatible with the target behavior. In other words, if a child engages in the replacement behavior, he or she is unable to engage in the problem behavior at the same time. If the target behavior is the student leaving his seat during instruction, the replacement behavior might be keeping his knees under his desk. Besides praise (attention) the teacher might also put tally marks on a desktop â€Å"ticket† which the student can exchange for a preferred activity. Extinction, ignoring a behavior rather than reinforcing it, has proven to be the most effective way to get rid of problem behavior, but it may be unsafe or incompatible with supporting student success. At the same time punishment often reinforces the problem behavior by focusing on the problem behavior. When choosing and reinforcing a replacement behavior, you draw attention to the behavior you want, rather than the behavior you dont want.   Examples Target Behavior: Albert does not like to wear a dirty shirt. He will rip his shirt if he doesnt get a clean shirt after lunch or a messy art project.Replacement Behavior: Albert will ask for a clean shirt, or he will ask for a paint shirt to put over his shirt.Target Behavior: Maggie will hit herself in the head when she wants the teachers attention since she suffers from aphasia and cannot use her voice to get the teacher or aides attention.Replacement Behavior: Maggie has a red flag that she can fix on the tray of her wheelchair if she needs the teachers attention. The teacher and classroom aides give Maggie lots of positive reinforcement for asking for their attention with her flag.

Writing to Your Reader

Writing to Your Reader Would you consider giving a speech to a group without first knowing who they were and what they expected from you? The same logic applies to the written word, from resumes and cover letters to romance novels and sales brochures.While oral presentations have the added benefit of facial expressions, hand gestures, listener feedback and even visual aids, written communications must rely solely on their words for the desired response or effect. For that reason, the most important research you must obtain for everything you write is the information about your audience.Whether the subject of your document is of your own choosing or a scholastic assignment, before you put pen to paper, you must first ascertain the purpose of your communication and the identity of your reader(s) by finding answers to as many of the following questions as possible:Is your audience primarily male or female? This is important in your choice of words and phrases, imparting feelings or opinions, drawing conclusio ns, etc., as depending upon your topic and your purpose, you might elicit more positive responses if your document is tailored toward one sex or the other.What native nationality is your audience? As an example, if you are writing in English as your second language to a group that is primarily English-speaking, you should definitely have an English-speaking associate review your document.What is the age group? From childrens books to advertisements for denture adhesive, always determine the probable age of your major audience so that your words are read, not ignored or discounted as either too difficult to understand or too childish.What is the average annual income? Even a guess will help you determine word choices, tone, and possibly subject matter if you know whether you are writing to college students on a limited budget or to business executives who fly First Class and drive a Mercedes.Are you writing to please, persuade, or inform your reader(s)? Your purpose may change depend ing upon your audience, but you should always begin your writing with an idea of what you want to accomplish based on the identity of your reader(s).Under what conditions will your document be read (i.e., at home, in a classroom, in a magazine or newspaper)? The length and content of your writing may depend on where you expect your audience to be when they read your document. A casual setting like the kitchen table lends itself to more casual wording and more detail, while a teacher may have many papers to read and may be looking for immediate positive or negative reasons for a grade.Does your reader want to read your document? You must determine if your audience is looking forward to reading your document (i.e., someone buying your novel), and if it is a requirement or necessity (i.e., a teacher grading your essay or a consumer looking for a low price).What response do you expect (i.e., a good grade, the sale of a product, a phone call)? No matter what you are writing - advertisin g copy, a short story, a personal statement, an essay - always keep in mind the end result you expect, and when you read your final draft, ask yourself, If I were my audience, would I respond as intended?Knowing your reader(s) actually makes writing easier, forcing you to focus rather than just throw words on a page, and ensuring that your final document has a much better chance of succeeding for any purpose. Before you begin to write, take a few minutes to explore your readers mind and environment; youll discover that your written communications will be better organized, more interesting and well-received.

Fact pattern Assignment Example | Topics and Well Written Essays - 1000 words

Fact pattern - Assignment Example The law is very clear; you must never purport to use the image of any celebrity in preparing another artistic work unless a permission is total granted. However, the US Copyright law does not specify on the legality of the use of names of celebrities. In this case, Artist can just flash the names of the names of famous musicians. In this scenario, Artist and Chet verbally agree on conditions they considered favourable to both of them. Artist agrees to pay Chet $150 per day plus gas, breakfast, lunch and cat food. On the other hand Chet is willing to drive Artist anywhere within a radius of 200 miles for duration of 10 days. Definitely this is an oral agreement. Oral contracts are valid and are enforceable by a court of law as long as there is sufficient evidence to justify one`s claim (Oversight 1-10). By the fact that Chet and Artist shook hands on their agreement it remains a valid contract. After 3 days something happens and Chet has to stop offering his services to Artist. It is notable that Chet, the driver has partially fulfilled his promise in the terms of verbal agreement. It is therefore unlawful for Artist to fail to pay Chet for the three days of the service. Since Artist knew very well that he had no money and went ahead to give Chet a false promise, that forms a crime under Statute of Frauds if he fails to honour the promise. It is notable that during the agreement, Artist agreed to be driven together with two pet cats; Detour and Frolic owned by the taxi driver. Arguably, this can be justified by the fact that Artist consciously agrees to pay $150 per day plus fuel, breakfast, lunch and cat food. In the last part of the previous statement basically Artist agrees to pay for the food of the two cats. Naturally that would mean that he is willing to travel with them in the same car. However, it should be noted that Artist is allergic to pest such as cats. Contrary, there is no legal backing for

Discuss the changing workforce (demographics) in American Businesses Essay

Discuss the changing workforce (demographics) in American Businesses - Essay Example As the US workforce is becoming increasingly diverse in race, gender, age, culture, family structures, religion, and educational backgrounds, the US business sector is trying its best to manage some transformations that regard their human capital. Although nearly three-fourths of the U.S. population is still classified as white, that’s changing fast. By 2050 whites will represent only 53 percent of the U.S. population. Hispanics will make up about 24 percent, African Americans 14 percent, Asian Americans 8 percent, and Native Americans 1 percent. Managing this changing mixture of ages, faces, values, and views poses a gargantuan challenge. A diverse workforce brings with it a wide range of skills, traditions, backgrounds, experiences, outlooks, and attitudes toward work that can affect individuals’ job performance. Moreover, a diverse workforce brings language and communication challenges (Bovee, Thill & Schatzman, 2003). 1. Influx of Immigrants – Immigrant, whether legal or illegal, now make up about 13 percent of the nation’s workers, the highest percentage since the 1930s. They dominate job categories at both ends of the economic spectrum. Many work in jobs that native-born Americans prefer not to do—such as meatpackers, hotel maids, hamburger flippers, waiters, gardeners, seamstresses, and construction workers. Others fill the U.S. demand for nurses, doctors, scientists, and teachers. The influx of immigrants to the United States is expected to continue and will help hold down wages in unskilled jobs in addition to providing companies with the numbers of employees they need to expand. 2. Aging Population – The population in the United States is aging, a situation that creates new challenges and concerns for employers and employees alike. About 84 percent of baby boomers participate in today’s labor market. Experts predict that because of inadequate pensions, high medical costs, and a general desire to

The Research Project Assignment Example | Topics and Well Written Essays - 2500 words - 2

The Research Project - Assignment Example s a global state of change. The average tourist has different expectations and desires when traveling today than they did in previous generations, and this greatly impacts the way the tourist industry must adapt across various sectors (Hamzah & Hampton, 2011). One area of particular interest in the young traveler. Young people are choosing to spend a considerable portion of their traveling internationally in record numbers. Many of these individuals will choose to spend extended periods of time in lone geographical region, becoming immersed in the culture and providing a potentially positive source of tourism related revenue to the region. These individuals most commonly travel as ‘backpackers’, and they are more interested in local culture and the way of life of indigenous people than they are in staying in resorts or going to more traditional holiday designations (Allon, 2004). The rationale for this study, therefore, is to look at the country of Thailand and determine how the revitalized backpacker industry is reshaping the way the tourism industry is viewing the young traveler today. While backpackers have been around for generations, they have not typically made the impact on this hospitality industry in large numbers as they are today. As such, more information is needed in order to capitalize of this part of the industry, which well positions a research study of this scope. 1.3 Critical Review of Key References It might be plausible to think of backpacking today in the same vein as it was decades ago. Current research into the discipline, however, reveals a completely different story. While the time was not along ago that young people were expected go from secondary school right into the university, or to launch their own career, that is no longer necessarily the case today. Whereas there was no time afforded to this particular demographic to get out and see the world, that option is now available today. The concept of a ‘gap’ y ear, by way of example, has recently been introduced into hospitality and tourism vocabulary to describe the idea of taking a year or two off, as a young person, to explore and broaden horizons before embarking on a career or educational path (Arnett, 2000). Some young people have opted to turn their adventures during this time into a working holiday, or to simply backpack a particular region of the world for an extended period of time. Backpackers truly desire to encounter and learn from different cultures, and experience different ways of life that they have never encountered before. This gives young people a unique perspective of life that was previously unavailable to them (Arnett, 2000). This new phenomenon, particularly in the context of Southeast Asian tourism, is certainly worthy of further study in order to determine the true impact of backpackers on the industry moving forward. There are positive market trends being demonstrated today in the backpacker segment of the touri sm industry around the world. Some areas of the global are reporting record numbers of

End of term Essay Example | Topics and Well Written Essays - 250 words

End of term - Essay Example Looking back, the most important learning outcome that I have achieved is my ability to present ideas clearly in an organized manner with a logical flow. I have understood how to integrate facts and figures into my arguments to validate them. Thus, the skills I developed during the course will help me in constructing arguments cohesively and presenting them before my audience. My discussions with peers during collaborated tasks have facilitated the opportunity to understand how perspectives on an issue can differ and helped me develop analytical skills while evaluating a particular situation. These have further enabled me to listen to others with a view to examine the different aspects of an issue to obtain insight on the entire scope of an issue rather than viewing it from a linear point of view. I feel that currently the authorities are framing Environmental Policies, without much consideration about the future legal complications that may arise out of them. Such policies, in my opinion, need to also consider future impacts of a certain policy and how these will affect stakeholders involved. By doing this, we can obviate the possibilities of complications at later stages and thus nullify the need for frequent amendments, which entail wastage of time and resources. The knowledge I gained from this course will help me argue my case with logic and coherence, in well structured and organized manner. At this point, I do not have any specific questions or concerns regarding what we have covered in the course. However, it will be my endeavor to keep improving my skills by taking cue from what I have learned so far in this

Lost in Translation Essay Example | Topics and Well Written Essays - 500 words

Lost in Translation - Essay Example In the excerpt provided, Hoffman describes her journey from Europe to North America, the influx of emotions and the kind of experience it was. She puts into perspective what she gained, what she lost, her regrets and her way forward from there. She felt traumatized at the plight of leaving behind her place of childhood and was over-whelmed with an influx of deep emotions as she stood on the deck of her boat. As claimed in the text â€Å" †¦.I feel that my life is ending†¦and I want to break out, run back, run toward similar excitement, the waving hands, the exclamations. We cant be leaving all this behind† She felt that a very crucial chapter of her life and of her own existence is being taken away from her, is slipping from her hands and she is in no mood to let it slip. No matter how traumatic her experience was in Cracrow, she yet holds the streets of her childhood, her friends and all her memories very dear to her. As put in the expert regarding her feelings on e migration ..† It’s a notion of such crushing, definitive finality that to me it might as well mean the end of the world. â€Å" She felt nostalgia engulfing as if the last moments of the best of her life went flashing past by her as the Polish national anthem was played before the ship left. That must have been a very engaging moment for her. She not only had to counter the feeling of leaving behind a very important part of her life but had to suffice it with the feeling of sadness and longiness.

End of term Essay Example | Topics and Well Written Essays - 250 words

End of term - Essay Example Looking back, the most important learning outcome that I have achieved is my ability to present ideas clearly in an organized manner with a logical flow. I have understood how to integrate facts and figures into my arguments to validate them. Thus, the skills I developed during the course will help me in constructing arguments cohesively and presenting them before my audience. My discussions with peers during collaborated tasks have facilitated the opportunity to understand how perspectives on an issue can differ and helped me develop analytical skills while evaluating a particular situation. These have further enabled me to listen to others with a view to examine the different aspects of an issue to obtain insight on the entire scope of an issue rather than viewing it from a linear point of view. I feel that currently the authorities are framing Environmental Policies, without much consideration about the future legal complications that may arise out of them. Such policies, in my opinion, need to also consider future impacts of a certain policy and how these will affect stakeholders involved. By doing this, we can obviate the possibilities of complications at later stages and thus nullify the need for frequent amendments, which entail wastage of time and resources. The knowledge I gained from this course will help me argue my case with logic and coherence, in well structured and organized manner. At this point, I do not have any specific questions or concerns regarding what we have covered in the course. However, it will be my endeavor to keep improving my skills by taking cue from what I have learned so far in this

Perceptions of Adjustment to Stepfamily Living Case Study

Perceptions of Adjustment to Stepfamily Living - Case Study Example According to the paper the age of the child to be included will be limited from age thirteen to eighteen. This case study will help individuals, couples, and families determine how to meet stepfamily challenges through a clearer understanding of how their own perceptions are contingent upon particular outcomes. This study will additionally contribute to the fields of social science, psychology and family therapy by adding to the already existing body of knowledge on stepfamily functioning. Finally, such information would be particularly valuable to professionals in the field who can draw on the findings to assist them as they work with stepfamilies in their daily practice, and to understand the value of the utilization of the therapeutic process. This study declares that stepfamilies are becoming an increasingly more common type of family in almost all countries, especially in the UK and USA. Increasing parental separation over past decades means that approximately one million children under 18 years of age will experience the divorce of their parents. A large population pool for remarriages and the formation of stepfamilies is created by high divorce rates. Estimates project that 50-60 percent of couples in first marriages will separate. Research indicates that women (mothers) ordinarily re-partner within 3-5 years post-separation and men (fathers) typically re-partner within 1-2 years of separation, most of these include children from a prior marriage, and thus, stepfamilies are formed. While educational, social, and economic factors present unique barriers to stepfamilies, societal stereotyping is another major challenge that stepfamilies encounter. The negative stereotyping of stepfamilies may lead new members of stepfami lies to expect negative outcomes which can then increase the chance of family disharmony.  

Management and Team Essay Example for Free

Management and Team Essay A team displaying effective team performance are identified as having several characteristics. These are: Clear Goals: These are essential and ensure that the team as a whole are working towards the same positive outcome – thus ensuring an effective and in tune team. Defined Roles and job descriptions: In order to encourage effective team performance it is critical that each team member in each position has definitive roles. When these are not followed confusion is rife and the performance of the team can be severely damaged. Defined roles ensure that each team member is doing what they should, know who to call on for assistance in a certain situation and makes for smooth and effective team performance. Open and clear communication: This ensures that all team members grow within a trusting and healthy interpersonal forum at work. Open and clear communications are the only way to ensure that a team performs effectively. Excellent communication throughout the team ensures that the team are working in sync with each other, making a strong in tune outfit. Effective decision making: Teams must receive training on effective decision making procedures in order for them to be effective. Read more:Â  Define the Key Features of Effective Team Performance If a team follows this training then the performance is enhanced across the whole team and mostly the best decisions are made using this process. Time is often saved using these techniques making for a happier healthier team. Participation from all team members: Regular time and forums to gather all team members are essential to the performance of the team. It not only empowers workers to give their opinion but allows and encourages all within a team to have their ideas and opinions validated – thus making a positive enhancement on the team. Participation also encourages the sharing of ideas and knowledge within the team creating diversity within the team as a whole. Valued diversity: Every team member has a different idea, opinion or approach and so bringing all of the differences from each individual together – this enhances the knowledge and diversity of the team as a whole. For instance – someone may be methodical and the other creative. Between them they sho uld have all avenues covered to make a well rounded team when put together. Recognising, at supervisions and team meetings, each individuals strengths enables the team to have many sides to use and in turn enhances performance. Managed conflict: is essential to effective team performance as it stops issues and problems from being ignored. It is a safe and positive way to take problems and bring out new ideas in order to solve and put at ease any members of the team affected by this conflict. It gives team members a chance to be heard and a solution sought in order to keep the team the best that it can be. Positive atmosphere: People who are happy in their work have been proven to be more productive than those who dislike their position and so positivity is a must at all times within a team. Cooperative relationships: An effective team gets along well and takes knowledge from co workers to improve the things they are less able to do alone. It has been proven that optimum team performance is achieved by team members who get along with each other. Participative leadership: An effective team with have leadership who are good role models. The leaders will be involved in the same type of work as all team members on occasion and show that they themselves can and will work as part of the team, even if they are at the top. It has been written that it should be difficult to identify the leader in effective teams upon observation. (Bruce Tuckman 1965) states that the best way to gain effective team performance is to follow his theory of Forming, Storming, Norming and performing. Following his theory tool is definitely a way forward and shows key features of effective team performance. When each stage is followed , a team should reach maximum performance quickly and with ease. (www.mindtools.com/pages/article/newLDR_86.htm) To summarise – the features of effective team performance are to have a happy knowledgeable team who meet regularly, share experiences, ideas and knowledge, to ensure team members are valued and to create a happy work environment where conflicts are safely managed and management are actively seen a nd involved within the team. With all of the above features evident within an organisations team should ensure and show excellent team performance. 1.2 IDENTIFY THE CHALLENGES EXPERIENCED BY DEVELOPING TEAMS Challenges experienced by developing teams include the notion that team members may become overwhelmed if the development is handled wrongly. Psychologist Bruce Tuckman (1965)says that in the initial stages of team development it is easy for teams to become overwhelmed by expectations of what they are being asked to do. However if the theory and tools are used correctly, team development is planned carefully, and the plan followed then all challenges can be overcome. With any team, disengagement should be looked for as if members do not participate then they will not achieve the desired outcome. Reading many papers on the matter lead me to believe that if you keep a team engaged, have a stringent plan, outline goals for the team and orchestrate using tried and tested methods, all challenges that may arise will be overcome. Time is always difficult to find with developing teams to enable the progression. Regular time should be allowed for team performance meetings and it is always difficult to orchestrate a workforce to develop. However difficult, a conclusion from my reading is that teams need time and without adequate tim e and a leader who knows what they are doing, developing teams can be seriously impaired. 1.3 IDENTIFY THE CHALLENGES EXPERIENCED BY ESTABLISHED TEAMS Established teams can be difficult to change. If an established team has effective team performance then great but if an established team has team performance that is not good then an established team may be difficult to shape as they will not be used to the new strategies and ideas involved in upping their performance. Following on as a Manager into an environment already established is always difficult. Bringing in new ideas – it is written that established teams can become un nerved and so this should be done using tried and tested techniques. It is important to identify in established teams what already works and grow with that and to slowly bring in new ideas and routes to enhance performance. Resistance to change is a natural response by human beings and should be looked out for and overcome quickly so as not to see a decline in positivity within established teams. (http://www.change-management.com/tutorial-pm-cm.htm) 1.4 EXPLAIN HOW CHALLENGES TO EFFECTIVE TEAM PERFORMANCE CAN BE OVERCOME. Team performance challenges can be overcome by using communication. Excellent communication is at the forefront of any issues and challenges with team performance. Listening is also equally as important as the team should be viewed as a whole and not as an individual. This builds trust and can be imperative in overcoming issues. The whole team will fell valued. Team time spent together can also be productive – socialising and getting to know each other can alleviate stresses and strains and can make a firm foundation for problem solving. All team members must be treated as equals. Problems will come if team members feel that one member receives special treatment. A Manager must also show consistency when completing all tasks with the team. Offers of helping team members is a positive solution as if you do the work yourself and complete the task – others will see that you are an equal and should respond positively. 1.5 ANALYSE HOW DIFFERENT MANAGEMENT STYLES MAY INFLUENCE OUTCOMES OF TEAM PERFORMANCE. There are five management styles widely used throughout the world today. They are: Authoritarian Management: A Manager at the head of the company decides how things are to be done and how each team member will work. There is no room for autonomy within this style. The Manager is solely responsible for devising company policy and implementing it. This Management style could isolate the team when used alone – although there is a place in certain settings for this management style to be used. Democratic Management – this heavily involves all employees and encourages them to have a sense of ownership and to be a part of the decision making process within a company. This Management style to me seems to be the most productive in encouraging teamwork. Democratic Management is what is used in my own company through team meetings. Staff are involved in the changing of systems and work and it is very productive. Paternalistic Management is where the boss acts as a parent to the employees. This style encompasses employees social needs into the equasion and looks at them as a whole person instead of just a worker. I can see how this management style creates a friendly working environment although my worry would be that employees would become too familiar. I believe this syle to enhance team performance . Autocratic Management – This is when a Manager makes decisions in line with their opinions and views and completely alone without the assistance of a team. This management style can leave employees feeling under valued and that they can have no opinion or say in how things are to be. There is no team involvement in this style. Autocratic management can often present as a well run company on the outside but on the inside employees may be dissatisfied – thus team performance damaged severely. Laissez – faire management – This management theory is defined as having employees that manage their own sections of the business and the over all manager watches from a distance. I like this management theory as at team meetings each member who has been responsible for their own areas can bring in their own achievements, problems and findings. If the right people are placed in the right position – this theory can be very productive. The over all manager can take more of a back seat if done well and the individuals can run the company – but only if they are self motivated individuals. 1.6 ANALYSE METHODS OF DEVELOPING TRUST AND ACCOUNTABILITY A democratic management style clearly develops trust as every team member is involved in the processes and operations of the company. Developing trust is based around communication. As we interact, question, disagree with and support decisions in a positive way, we build confidence in one another and promote overall group success ( Limas 2003) Key elements for developing trust are communication methods. Active listening, body language, group interaction and group communication must be used, observed and acted upon. This is why team meetings encompassing these are essential to develop group trust. The leader of all team interactions must be familiar with all communication methods with a view to trust buildings. Accountability development. Robust performance is based guided accountability. Within an organisation it is essential that all involved know their accountability and when this is acted upon. For instance – Managers are accountable for ongoing training and how this is guided through supervisions and passed onto staff members. In a domiciliary care setting – all workers have a job description and code of practice. They also receive training on safeguarding, record keeping and any other aspect of their day to day role. When workers have signed policies and procedures they will be aware of their own individual accountability. It is essential that regular training and updates are done so that all know who is accountable and for what within a care setting. The Management need training in these matters so that they know their own responsibilities. Accountability is developed when own responsibility is defined. 1.7 COMPARE METHODS OF ADDRESSING CONFLICT WITHIN A TEAM. There are many methods of addressing conflict within a team. (Goldfien and Robbennolt 2007) developed a dual model based upon assertiveness and empathy and have proven that linking these together using their five conflict resolution is productive. These are avoidance conflict – adopting a wait and see approach. This can often lead the conflict to go out of control. Yeilding conflict style – this is based upon having more regard for the person creating the conflict than of ones own self. This is used by individuals who with to keep social situations pleasant. They give into demands so as to not upset the apple cart. Competitive conflict style – this maximises individual assertiveness and minimises empathy. This style is used for dominating people who simply wish to win or lose. This is an aggressive style of conflict that usually involves arguing and shouting and power games. It is based upon feelings of intimidation (Morrill 1995) Cooperation conflict style – This style is when the individual takes into account both sides of the conflict and to the best possible outcome for both parties. This style is based around the conflict being dealt with assertiveness and empathy in equal measure. According to literature that has been written on conflict resolution – a cooperative conflict resolution style is recommended above all others ( Sternberg and Dobson 1987) Conciliation conflict style – This style is based around fairness. Giving and taking actions are evident to reach half way thus promoting conflict resolution. This style is both yielding and co operative combined. When a conflict is evident then the management should seek these styles and act accordingly dependant on the nature of the conflict. It is also about personal preference and characteristics of the individuals involved in the conflict. My personal method of dealing with conflict within my company is the consiliation style first and foremost but with the different styles above I can use another if my natural choice is unsuccessful – which it is not very often it does not work. References Bruce Tuckman . (1965). Managent theories and styles. Available: http//www.mba-online-program.com. Last accessed 14th sept 2012. Goldfien and Robbennolt. (2007). conflict resolution. Available: http//en.wikipedia.org/wiki/conflict_resolution_conflict_management. Last accessed 08th oct 2012. management. (2011). established teams. Available: http://www.change-management.com/tutorial-pm-cm.htm). Last accessed 08th oct 2012. MIT human resources. (2012). Accountibility. Available: http//hrweb.mit.edu/performance-development/accountibility. Last accessed 08th oct 2012. Morill and Sternberg and Dobson. (1995). Conflict resolution. Available: http//en.wikipedia.org/wiki/conflict_resolution.conflict_management. Last accessed 08th oct 2012. Univerity of Florida. (2010). Developing trust and co operation. Available: http//edis.ifas.ufl/fy748. Last accessed 08th oct 2012. wikihow. (2010). How to build trust. Available: http//www.wikihow.com/build-trust. Last accessed 08th oct 2012.

Contracts in Commercial Law

Contracts in Commercial Law COMMERCIAL LAW where a person contracts as agent, the contract is that of the principal, and not that of the agent and prima facie the only person who may sue is the principal and the only person who may be sued is the principal.to that rule, there are of course many exceptions Per Wright J in MONTGOMERIE V UNITED KINGDOM MUTUAL STEAMSHIP discuss the situations in which an agent may be liable to a third party. A relationship of agency arises where one person, an agent, acts on behalf of another person, a principal, in making legal arrangements with third parties that confer rights and impose obligations on the Principal. It is the Principal that can sue and be sued on the contracts made between itself and the Third Party (Richards, p.449)[1]. However, in some cases, the Agent may be personally or jointly liable to the Third Party. Where there is joint liability, the Third Party must decide whether to sue the Agent, the Principal or both. An agent will be liable when he intends to enter into an agreement as joint principal. This may be apparent from the express terms of the agreement, or from the way in which he signs it. An example of such arrangement can be found in a solicitor’s partnership, where each partner is an agent of the firm and any agreement entered into by them is as agent and joint principal (Denny, p.33)[2]. The case of Shack v Anthony (1813)[3] demonstrates that where an agent executes a deed on behalf of the principal in his own name, he will be held personally liable. For the Principal to take the benefit of the deed, he must be named on it and it is not enough that the Principal is simply disclosed. In some cases, it is trade usage and custom that give agents liability under a contract. For example, insurance brokers take liability for non payment of premiums, and ship brokers accept liability for payment of charter parties (Fleet v Murton 1871)[4]. In both examples, liability is joint with the Principal. A further commercial example is found with Del Credere agents, who take personal liability as surety for their Principal. Several outcomes can follow from contracts made with a non existent principal. If the contract is made prior to the incorporation of a company as in Kelner v Baxter (1886)[5], the Agent will be held personally liable. If the contract is entered into where the Principal is in fact fictitious, again the Agent will incur personal liability, and the same applies where the agent uses someone else’s name. If however the identity of the other person is material to why the third party entered into the contract, the agent will be liable for misrepresentation (The Remco 1984)[6]. An agent will incur liability to a third party if by his conduct he indicates that he intends to be liable to that party. He may, for example, enter into an agreement where there is no reference made to an agency, and which is signed in his own name or profession. In this scenario, he is jointly liable with the Principal. A further example of such liability that might arise can be found in Sika Contracts Ltd v B L Gill and Closeglen Properties Ltd (1978)[7], where an agent acting on behalf of a disclosed but unnamed principal signed contracts in his own name and profession, and was held to be personally liable. This situation could have been avoided had the agent added â€Å"as agent† after his signature, although the mere use of the word â€Å"agent† may indicate either a description or qualification and is not therefore conclusive (Gadd v Houghton (1876)[8], Halsburys s.184)[9]. The agent will always be jointly liable to the third party when acting for an undisclosed Principal because, for all intents and purposes, he appears to the third party to be the Principal (Halsbury’s s.183[10], Saxon v Blake (1861)[11]. Although it is the contract that the Agent has entered into that the Principal is entitled to enforce, the Third Party retains the right to elect to sue either the Agent or the Principal if he subsequently becomes disclosed (Bradgate, p.169[12], Richards p.456). The agent is not however liable where the contract is entered into with an unnamed (but disclosed) Principal, unless there is evidence of intention to be personally liable (Benton v Campbell, Parker Co Ltd 1925[13]). The above examples consider where the agent has found himself either jointly liable under the original contract, or personally liable and in fact, he becomes the principal and takes on all rights and liabilities of that contract, which is binding. However, the case of Collen v Wright (1857)[14] establishes that where an agent enters into a transaction as if he were acting for a Principal and by implication, he warrants that he has the Principal’s authority to act in the matter, if the third party acts in reliance on his representation and it transpires that he has no such authority he may be liable to the third party for breach of warranty. This principle is based on an implied unilateral contract which is formed when the agent, by implication, promises that he will warrant he has authority if the third party enters into a contract with the principal. By entering into the contract with the principal, the third party accepts the offer of the agent and provides consideration for the agent’s promise. This brings about a collateral contract between the third party and the agent. Where the Principal remains liable under the main contract, the agent is not liable as the third party has suffered no loss despite the agen t’s lack of authority (Richards, p.457). Liability under this principal can be extended to warranting the authority of a fellow agent, as was the case in Chapleo v Brunswick (1881)[15]. The agent may also find themselves liable to any third party in the transaction – for example, the mortgage company in a property transaction (Penn v Bristol and West 1997)[16]. The third party may claim damages under the usual principals of contract law, being all damages that flow naturally and directly from the breach (Hadley v Baxendale (1854)[17], the aim being to put the third party back in the position he was in had the breach not occurred (Suleman v Shahsavari 1989[18], Nimmo v Habton Farms 2003[19]). Liability is strict and there is no defence in saying that the agent acted innocently in the matter (Yonge v Toynbee 1910[20]). However, the amount that can be recovered is limited by the amount the third party would have been able to recover from the Principal so if, for example, the Principal becomes insolvent, the amount is limited to how much the third party could have claimed from the Principal’s insolvency. In addition to liability for breach of warrant of authority, if an agent deliberately or recklessless misstates his authority he will be liable to the third party in the tort of deceit (Derry v Peek 1889[21], Richards p.200). However, fraud is very difficult to prove and rarely gives right to recovery against an agent. He can also be liable for negligent misstatement under the principle in Hedley Byrne Co v Heller Partners (1963)[22] if it can be shown that there is an assumption of responsibility by the Agent to create a special relationship between the Agent and the Third Party, giving rise to a duty of care. The Agent, in failing to exercise due and reasonable care in representing the extent of their agency or the fact of its existence, breaches that duty. The Third Party would also need to show that they had suffered loss as a result of breach of that duty (Bradgate, p.175). In conclusion, although an agent is not generally liable to the third party where both the existence and name of the Principal have been disclosed, there are many exceptions to the statement of Wright J in Montgomerie v United Kingdom Mutual Steamship (1891)[23] that only a principal can sue and be sued where an agency exists. The law of agency protects third parties who must be able to rely on an agent’s assertion of authority as a matter of commercial convenience, and where that assertion is incorrect, the agent may find himself jointly or personally liable to the Third Party. As can be seen, it is preferable to explore contractual remedies including breach of warrant of authority rather than negligence or deceit, as these carry with them the strict liability inherent to the law of contract. Bibliography: Richards, P (2006) Law of Contract, Pearson, Essex Denny, R (2002) Commercial Law, ITC, Bedford Halsbury’s Laws of England : Agency Bradgate, R (2000) Commercial Law, Butterworths, United Kingdom Sealy, L.S, Hooley, R, Berwin S.J (2003) Commercial Law: Text, Cases and Materials Lexisnexis UK, England Footnotes [1] Richards, P (2006) Law of Contract, Pearson, Essex [2] Denny, R (2002) Commercial Law, ITC, Bedford [3] Shack v Anthony (1813) 1 M S 573 [4] Fleet v Murton (1871) LR 7 QB 545 [5] Kelner v Baxter (1866) LR 2 CP 174 [6] The Remco (1984)2 Lloyds Rep 205 [7] Sika Contracts Ltd v B L Gill and Closeglen Properties Ltd (1978) 9 Build LR 11 [8] Gadd v Houghton (1876) 1 ExD 357, CA [9] Halsbury’s Laws of England : Agency 7(1)(i)(184) Liabilities of Agent on Contracts – Identity of Principal Not Disclosed [10] Halsbury’s Laws of England : Agency 7(1)(i)(183) Liabilities of Agent on Contracts – Fact of Agency not disclosed [11] Saxon v Blake (1861) 29 Beav 438 [12] Bradgate, R (2000) Commercial Law, Butterworths, United Kingdom [13] Benton v Campbell, Parker Co Ltd [1925] 2 KB 410 [14] Collen v Wright (1857) 8 E E 647 [15] Chapleo v Brunswick Permanent Benefit Building Society (1881) 6 QBD 696, CA [16] Penn v Bristol and West Building Society [1997] 3 All ER 470, [1997] 1 WLR 1356, CA [17] Hadley v Baxendale 1854 9 exch 341 [18] Suleman v Shahsavari [1989] 2 All ER 460, [1988] 1 WLR 1181 [19] Nimmo v Habton Farms 2003 1 ALL ER 1136 CA [20] Yonge v Toynbee). 1910 1 KB 215 [21] Derry v Peek (1889) 14 App Cas 337, 58 LJ Ch 864, HL [22] Hedley Byrne Co Ltd v Heller Partners Ltd [1964] AC 465, [1963] 2 All ER 575, HL; [23]Montgomerie v United Kingdom Mutual Steamship Association Ltd [1891] 1 QB 370;

J.B.Priestley’s play, An Inspector Calls - Eva Smiths Diary :: English Literature

AN INSPECTOR CALLS Wonderful day today. Went down to Birling and Company to be one of the workers and I got the job. I am so excited. I'm starting in two days and I'm seriously looking forward to it. At least I hope it would be more exciting than the last one I tried. Mum was very excited and so am I as you can tell. I'm already thinking about that break I will have next summer. Go to Blackpool, lie on the beach. By that time I'm sure I would have saved up enough money to do all this because they told me the money wasn't that much but it was better than nothing. I'm sure it wouldn't be that bad - probably twenty-six shilling or something like that because the job looked pretty hard. 6/October/1909 Working this few weeks is much better. At least now I'm used to the machines and places. I was wondering the other day if Mr Birling would ever come around because I've never seen him and I think it's quite silly when you think of it. I'm working under a man I've never seen. They say he's very pompous, and hardly comes down to see anybody. All he cares about is what has been done and what is needed. He has children too and his wife is cold hearted I hear - but come to think of it all upper class people are all so pompous-the question is "why?" I guess nobody is going to be able to answer that question. Even if there was going to be an answer, they'd probably say "Because we are trying to put you working class in your place" I heard Mr Grainger one of the men who worked there say that the other day to one of the girls. 11/November/1909 Everyone is selfish with what they have; nobody wants to share their fortune, everybody has to walk their way through poverty. Do people ever think how the future is going to be? Are we all going to suffer till God comes and takes us away? Will our generation suffer like this? Before I have my children, I hope to have some one who loves me and maybe I would have saved more money then so my children don't go through so much. - the walk to the factory is going to be a long way today because the normal short cut has been blocked for some reason so now I have to take the long way around. Round the market which is about 10minutes and then to the factory which will take me 15minutes

Privatization in Russia :: essays papers

Privatization in Russia As a result of privatization in Russia, tens of thousands of state-owned enterprises - from small retail shops to major industrial enterprises - have been transformed into privately owned companies. Millions of Russian citizens became owners. The privatization is guided by the special government program which operates on different administrative levels: federal, regional and municipal. The authorities on any given level are authorized to privatize only those assets transferred to their ownership. Large-scale privatization By July 1994, 15,052 medium and large enterprises, employing more than 80% of the industrial workforce, had been privatized in a voucher-based privatization scheme. The second (post-voucher), cash-based phase of privatization is under way now. Government blocks of shares will be sold primarily to strategic investors in special investment tenders. The list of Çstrategic enterprisesÈ, including energy, defence and utilities, majority state ownership is to be retained for at least two to three years. In the second stage of privatization, enterprises will be able to buy the land and buildings they are associated with. Farm privatization has made limited progress so far. More than 80% of agricultural land is owned by large farms with some form of collective ownership and 10% remains state property. Only 6% is in the hands of private farmers and urban dwellers with small household plots own 4%. Property rights over agricultural land remain subject to heavy restrictions. Small-scale privatization By the end of 1995 more than 100,000 state-owned small-scale businesses (with less than 200 employees) had been transferred to private hands. The overwhelming majority of these were in the retail trade, public catering and consumer services sector, where private entities account for 80% of activity. The size of the private sector The non-state sector, including all corporatized enterprises irrespective of the share of state ownership, accounted for 70% of GDP and 60% of employment by the end of 1995. Forecast for 1996 Financial assets will be the main instrument of privatization in 1996. The share of facilities sold at auctions and commercial and investment tenders and privatized by the redemption of leased property and sale of immovables and land will grow. The development of the stock market will be based lagerly on demand from Çstrategic investorsÈ interested in high profitability for their investments and the gaining of control over enterprises.

Example of a Reflective Writing

Examples of reflective writing An example of good reflective writing – integration of theory with personal experience; justification and explanation of person experience using relevant theory as support; provides insight into the author’s observations of the theory; appropriate use of language; analysis of theory within the context of own experience. Organisational change and development theory suggests that models are a good way of providing change practitioners with strategies to plan, implement and move through various stages of change (Waddell, Cummings & Worley, 2007).While it is arguable that models are useful in providing guidelines for change practitioners, I feel that they are not necessarily an accurate representation of how change is actually experienced in organisations. I have worked in an organisation that has been through repeated change throughout the duration of my employment. My experience of change has been somewhat different from how it is reflected in change models.For example, as an employee I have not been involved in the initial planning stages of change, nor have I been involved in diagnosis at an individual level, therefore I am unclear as to what happens during these stages. From an individual perspective, it feels as though change is planned and implemented in my organisation at the senior levels of management without adequate input or information to and from staff. Further, from my perspective, change is not experienced in a smooth manner as suggested by change models.I have experienced change that has not appeared to move beyond the unfreezing stages (Lewin, 1947), and I have also experienced change that has regressed at different stages rather than move forward. If I were to work with employees as a change practitioner, I would highlight the realities of change so that employees are aware that there are multiple experiences in addition to ‘the prominent way of viewing this process’ (McShane & Travaglione , 2007, p. 02) within academic references. An example of poor reflective writing – colloquial/non-academic writing style; opinion-based without justification or explanation; lack of engagement with theory; links to references not made; generalisation of opinion. In my job I have been though a lot of change and there is no way that what the change models say is right. My experiences of change have all been bad and there is no way that anybody could have had a good experience of change.I don’t think change models are useful as they pretend that change is an easy process which is different from my opinion that no change is easy. I think I can speak for everyone when I say that managers don’t manage change properly as I have never seen the stages of any models within my organisation. This might be because my manager is a poor communicator which is what all the staff think. In my opinion, change models shouldn’t be taught to students as they can only teach stu dents to think about change in the wrong way which doesn’t help employees who have to go through it.

Phoenix Advertising Agency Roanoke Branch

A parasitic disease is defined as any disease resulting from the presence of any life cycle stage of parasite. Cheyletiella are mites that live on the skin, causing irritation, dandruff, and itchiness. A distinguishing feature of this mite species are the large, claw-like mouth parts. These mites can be found quite commonly on cats, dogs, rabbits, and other species. Though humans are not a natural host for this parasite, Cheyletiella mites can happily live on humans for a while, causing an itchy rash.Cheyletiella parasitovorax, also known as walking dandruff, is a mild dermatitis caused by fur mites in rabbits. It’s often referred to as walking dandruff as the mite can sometimes be seen moving under the dandruff scales. It is primarily transmitted by direct contact between infested and non-infested rabbits. The mites can survive in the environment for several days, so spread may also occur through contaminated hay or bedding. The presence of fur mites is not always easy to det ermine. When present, Cheyletiella parasitovorax is most likely to be found on the dorsum and neck of the rabbit.Signs and symptoms include thinning of the hair over the shoulders and back, red oily hairless patches over the back and head, dandruff, and mild-to-moderate pruritus. Rabbits may not show any signs of infestation. Though sometimes Cheyletiella mites can be seen moving about on the skin, in many cases they can be quite difficult to find . Diagnosis is made by identification of the mite. This may be possible with the naked eye or using a magnifying glass in heavier infestations. In other cases it may be necessary to examine hair or skin scrapings under a microscope.Examining dandruff, hairs or scrapings of the skin under the microscope can positively identify the mites or eggs. By combing the coat of an infested rabbit over a piece of black paper and observing the paper for â€Å"moving dandruff is another way a diagnosis is made. There are several different treatments av ailable. The veterinarian usually determines which one is best for the rabbit. Most commonly treatment involves a course of either injections or spot on treatments. Dips in lime sulfur and injections of ivermectin have been used to treat an infestation with these mites.The rabbit should be re-examined at the end of the course of treatment to ensure that the infestation has cleared completely. It is just as important to ensure that the environment is properly treated, in order to avoid re-infestation. This is done by removing all hay, bedding, and toys. Once removed disinfect them thoroughly, then use an insecticidal fog or spray that is effective against Cheyletiella. Some veterinarians recommend preventative treatment with kitten-strength Revolution for rabbits who are particularly prone to mite infestations.Dosage amount and frequency will be determined by the size of the rabbit, along with its medical history. There is no vaccine available to prevent this disease. Cheyletiella is considered to be a possible zoonotic infection. Most people are exposed through handling of infested pets. Infection is typically transient and self-limiting in people because constant contact with infected animals is needed to maintain infection with humans. Occasionally humans exposed to this parasite will develop mild skin lesions.These may be itchy and can form open sores in very severe cases. Anyone handling diseased rabbits should thoroughly wash their hands and use appropriate caution to prevent from being infected. Cheyletiella parasitovorax isn’t a reportable disease. I would educate clients about Cheyletiella by use of posters, charts and pictures. I would also send home brochures and websites for them to read over. These materials would describe the cause, symptoms, diagnosis, treatment, and prevention of Cheyletiella.

Strategic Perspective - Zara Case Study Essay Example | Topics and Well Written Essays - 3750 words

Strategic Perspective - Zara Case Study - Essay Example Presently, ZARA is present in more than 73 countries worldwide and has been expanding at an accelerating pace on an international level. Currently, the group has about 6009 stores which are widespread in 86 markets; it implies that it is operating in four hundred cities in five continents. The net sales of the company as of 2012 were â‚ ¬15,964 million and ZARA has contribution of more than 30% in the total profit amount (Inditex, 2013a). The mission of the company is to offer all the customers a distinctive range of options for making a wise choice in the fast fashion industry. The brand ensures that the offerings comprise of inimitable and innovative products for enhancing the shopping experience of all customers. The store provides the uniquely designed products at reasonable prices that are created from excellent quality materials in accordance to the latest market trends (Zara, 2013). In order to understand the business environment in which ZARA is operating, it is crucial to monitor the changes that are taking place so that the retail store remains competent and proactive in its approach. As the customers of the fashion industry are always looking forward for fresh, modern and distinctive products all the time, ZARA has ensured that it develops its core competence in the manufacturing process (Bhardwaj & Fairhurst, 2010). Most of the clothing companies have to encounter problems in efficient management of their production procedure; ZARA has outclassed in this area by employing a supply chain system that is efficient, agile and capable of producing zero defect products (Hume, 2011). Hence, the store ensures that it is well-aware of the industry requirements and standards but it creates its own way of managing the business operations. The business model of ZARA is so competent that the rival companies cannot copy it at all and it is the primary source of

Fine art ba Essay Example | Topics and Well Written Essays - 8000 words

Fine art ba - Essay Example Developments in the field of Art and Architecture emerged from the Classical to the Modern. There is indeed a clash within the academe as to how art and architecture must be assessed in the same respect to that of the general public or the viewers who have been hostile and unreceptive, in most cases, to the new form and standards of art and architecture that emerged and presented by the artists and innovators themselves. This is the condition that shows why Art Historians are busy rewriting art history. This is applicable to Lego since the said toy became a method in artistic production which will be discussed on the latter part of the dissertation. In this paper, there is an investigative, critical and synthetic approach and analysis as to how the Lego art and architecture, the external influences to the concept of construction, and the development of the style throughout time, in all aspects reflect the status and condition of Modern Art and Architecture. Frank Lloyd Wright will be dealt with in this paper as well since he is one the well-known architects that formulated new designs and conventions in terms of architecture. There will be an assessment of the modes of artistic production, specifically on the conception of form, the conventions of the work of art, the aesthetic appeal, the social context and observe clearly what are the difference and similarities among the three and the possible influence of one to the other. Also, the dissertation will try to investigate further the ambivalent connections of the aforementioned stylistic concepts. In achieving a cohesive and synthetic assessment of the matters that pertain to the subject being tackled, there will be a thorough deliberation of the relation of the aforementioned topics to its social, cultural, political, and economic contexts. Inevitably, these contexts provide a crucial playing field for the flourish and failures that art and architecture faced

Answer questions- Business paper Coursework Example | Topics and Well Written Essays - 2000 words

Answer questions- Business paper - Coursework Example Some studies have also shown a relation between animal cruelty and human violence. Therefore, reduction in animal abuse can also cause some reduction in the violence among humans. There is a difference between the animals that are kept as pets and those that are raised for food. However, the treatment of the animals kept in farms and other places that are raised as food are entitled to a certain treatment. They are living beings and this gives them the rights of fair treatment, proper food and a good living environment. As portrayed by the film, a consumer wanting faster, cheaper food has altered the way chickens are raised. Is this a similar situation to the industry responding to consumer demand for cheaper products by hiring low-wage workers overseas? Why? Why not? I do not believe that the connotations are similar. Low wage workers that are being hired overseas are employed at rates that are lower than those that would be available within the country, however, for those workers, these wages are what are being offered generally within the country that they live in. the rates are not less than the average wage rate in the country hence, they are not been exploited and that the advantage of hiring them at low wages is generated through the technological advancements and the ability to work beyond the limitations of national boundaries. Chickens, being injected with anti-biotic and steroids cause abnormal growth and as seen in films inc, has tremendous effects over their health as their organs cannot keep up with the increase in body mass. This also results in animals dying which is highly unethical. Moreover, the conditions that the chickens are kept in are inhumane and they are being treated as raw material of mass production rather than living beings. The film gives the impression that food is either cheap or healthy. Do you think it is true that food is either one or the other, or is this a false dichotomy? The film shows that the food that is processed in large quantities and to a large number of consumers is using products that are cheaper in order for the end product to be cheaper, hence, more attractive to the purchaser. It is not necessary that the food that is cheap would not be healthy but the fact is that this is the way that the large corporations are making it. Large corporations make the products using cheap raw material and low cost methods for mass production that in turn produces food that is unhealthy. The film projects that the monopoly of large corporations is affecting the healthy food items and by offering cheaper products they are attracting the customers but they are actually putting a veil over the material that is used in the production and the processes that are implemented. In the film, we see that Stonyfield Yogurt is now owned by Groupe Danone, Tom’s of Maine by Colgate, Kashi by Kellogg, and Burt’s Bees by Clorox, which are all large corporation. Why might corporations continue marketing the s mall companies’ products under their original labels, as we saw in the film? How do you think consumers might react to learning that the products are actually made by big corporations? Small Corporations are known for their quality and authenticity. These products are preferred by consumers who are overwhelmed with choices from the large corporation that obstruct the healthy contents of the product through mass production. Burt's bees for example, produced products that started off with a mere room where the owner used real

Google Behavio Article Example | Topics and Well Written Essays - 1000 words

Google Behavio - Article Example One of these recent acquisitions that Google hopes will aid them in continuing to exert a high level of influence and power over the market is their recent acquisition of a firm previously known as â€Å"Behavio†. Accordingly, this brief analysis will seek to define how Behavior came into existence, what specific strengths it offers, and the likely means by which Google will attempt to leverage the strengths as a result of the acquisition. Behavio was born out of the Massachusetts Institute of Technology (MIT). As with many tech startups that utilize and leverage public/private funds, Behavior received in excess of $355,000 from a venture capitalist group known as Knight Inc. As the technology developed, the firm spun off independently and soon began to develop a platform and application for Android OS that would serve as a type of predictive behavioral environment (Zhu 1). With this ultimately signified was an application that was able to use a various array of inputs from th e environment in order to gather valuable information with regards to what the individual phone operator might engage in that and/or to predict future behavior based upon the inputs that it been gleaned. This behavioral modeling of course represents a valuable asset to any marketing firm as it allows the applications owner to specifically market goods or services based upon the likely activities engaged in by the owner. Seeing the potential of this application, Google sought acquisition due to the fact that it could easily integrate such a platform within its current product offering sweet. For instance, the reader can and should integrate with an understanding of the fact that if an individual operating the Behavio application upon their android device is currently engaging in an outdoor activity with key physics movements that allow the individual device to determine what is being done, this information can then be tied in to a number of Google applications and further aid the pre dictive modeling that Google has Artie pioneered. Beyond just the marketing aspect, this allows much closer integration with the level and extent to which such services such as group Google maps, Google shopping, and of host of others can present the utility to the end-user (Woods 1). Moreover, it is been determined by those who of analyzed the software that Behavio is not only able to gather and drivers upon the individual, it is also able together and draw inference upon entire groups or communities of individuals that are using application. In such a way, the targeted information across a range of demographics, social groups, races, and ages can be integrated with the end-user. Ultimately, by being able to tie in both the marketing and utility aspects that it herein been discussed, it is easy for the reader to understand how such an application, or group of patients, helps to fit the needs of Google (Ong 1). Ultimately, Google is interested in the maximization of profits. In orde r to achieve this, they need to offer increased utility for their users as well as increased means by which they can market within the product offerings they have. Since Behavio promises to do both of these concurrently,